People pushing the curve get to the middle of the sigmoid and want to believe it's gonna be all vertical now. People observing from the outside heavily discount the hype because they know limits will be reached soon. It happens every time.
It's unwise to hype up technology for profit. Those who can see it should point it out. Forecasting is hard and pricing is an useful signalling system for allocating resources socially. Hype creates noise to seek rent.