How to generate sales?

You can always outsource the sales later once you've figured out the best techniques, the most common objections, etc, and can instruct an outsourced team on those issues.

So where do you find the time to do this for real if you have a day job? Take a week of vacation time as soon as possible and work your ass off during it. If the margins are huge and interest is high and you can sell it well, then keep doing that and quit the day job.

http://www.amazon.com/Ready-Fire-Aim-Million-Agora/dp/047018...

YOU are the only one properly motivated to sell. You have to do it, until (at least) you have it down to a science. Then you can teach that science to others.

It's hard hard hard hard work. I hate marketing and sales. But you have to do it.

No hacker steals people's idea.

The thing is, a direct sales process that works & functions predictably can be more akin to a production cost then a long winded marketing cost. If you run a training/consulting business a 'course' could cost you $A to prospect & sell $B to host & $C to teach. As long as $A stays more or less predictable & A+B+C still allows you to cover overheads, it works. 'Affording' shouldn't theoretically be an issue.

The part that is akin to an investment that you can afford or not is creating a system where A is predictable & reasonable. That might be achievable with a 7k/month outsourced sales. It may be achievable some other way. What you need to invest in (time and/or money) is finding it. So, your first couple of 7ks are an investment. An experiment. If it works, affording should no longer be part of the consideration.

There are companies that basically are a sales process just like there are companies that essentially are a product or a technology. If you are going to be a company that is a sales process or a big part of you is a sales process, then you probably need to be directly involved.

-- Fred

How did you price the product? If margins are huge is it priced to high? Do you take "Cost of Sales" into your margin calculation? Perhaps it's priced too low?

What alternatives do you compete against? Do they have a direct sales force or rely on one or more indirect channels? How do they recruit sales people and what compensation plan do they offer? How long is their sales cycle?

If you have a long sales cycle it may be difficult to hire a commission only sales rep.

What sales tools and materials did you provide your sales folks? How did you train them to sell your product?

It's not clear from your post if you are able to sell the product if you spend time on it: are you? If not, I would spend more time on that before trying to hire someone else.

And again, use email, so you can do this yourself.