Startup growth strategy w/ Eric Dodds, head of product marketing at RudderStack
Highlights
Focus:
> The best way to have success is to do a smaller number of things — but to do them really well so that you maximize your chances of success with them.
> We put all our energy behind exploiting the one or two main advantages that we had over the incumbent.
Find the efficient frontier:
> We think about growth channels in terms of the ‘efficient frontier’. At a certain point, the returns from a growth channel start to level off — like a logarithmic curve.
The productivity lie:
> Getting through all your Slack messages can feel like productivity, right? But it’s not! It’s so easy to fall prey to this really pernicious lie.
