I don't know if I agree with it being "incredibly dishonest" - I think it's a bit misleading (like most popular science), but it comes from a place of wanting to get clicks/ be more mass-appeal, rather than to actually deceive.
Honesty is about honestly broadcasting the extent of your beliefs as much as it is expressing your true beliefs. If you fake a naivete and then lean into that to get clicks, you're still being dishonest.
