Enjoy all the viagra ads!
- I thought unobtrusive keyword-based ads in Google searches were okay, when they didn't fill the results page.
- I think context-sensitive ads are fantastic. People reading a boat-building site see ads for boat-building or other related products/services. I would click on these ads.
- Word of mouth, vetted reviews, brand loyalty...all valid, rights-preserving approaches.
Since the lore is that targeting gets higher click-through rates, maybe small businesses could pay a little less for the less skeezy alternatives. Targeted advertising is forever linked in my mind to Zuckerberg's "dumb fucks" email. Facebook/Meta is the biggest offender in this space, and I'm happy to watch it die in a fire.
Your solution would decimate the millions of small businesses that rely on targeted advertising to get consumers.
Which is why for the ones they do win it is so important for the chance of that user converting to be as high as it can be.
