Apple literally has updated all of their Macs to a new architecture. While competing with tens of vendors in every product category at a variety of price points. You are being absolutely ridiculous. Apple is literally stealing market share from Microsoft in every product category in which they compete.
They quite literally put SOCs they started developing under Steve in Macs. You cannot be serious and think Tim Cook spearheaded M1 chip development. He’s a logistic and operations guy. He’s not a visionary.