All I hear is "I earn a 1% income and want to live a 1% lifestyle". Yes, if that is what you do with your income of course it's "not that much".
Nice house in London/SF = $$$
Kids = $$$
"good education" (I.e. nice schools) = $$$
No student debt for your kids = $$$
Retire early = $$$
This seems like a classic "3 options, pick 2" kind of scenario. You can never have it all at the max level (Except maybe if you're a billionaire).