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0 pointstoomuchtodo2y ago0 comments

If the global auto market outcome doesn’t send strong signal, I don’t know what does. Consumers are willing to overlook what you mention for status and experience. This should be no surprise, as a vehicle purchase is highly emotional. If you build a sexy brand, people will buy your brand. “S3XY”. Tesla spent two decades ramping manufacturing, a global fast DC charge networks, and the mentioned brand. It’s simply paying dividends now.

Disclosure: Early TSLA investor, no current exposure

0 comments

jacurtis2y ago

I agree with you. That's why my comment talked about objective quality, not subjective value. You are debating subjective value to my argument about objective quality.

If we are talking subjective value, then yes Tesla definitely wins. They have built so much subjective value that it overcomes their numerous faults.

staplers2y ago

That status only lasts until many people have one. Then the more subtle experience dynamics start weighing heavier on consumer decisions.

I also think being environmentally conscious and the desire for durability is a much stronger incentive than the points mentioned.

symbolicAGI2y ago

Your logic is sound.

Tesla pundits predict big sales of Cybertruck wraps and accessories as customers seek the status of customization for an truck that many, many will end up having.

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