“Tesla not only beat all US luxury automakers on car sales for 2022 as a whole, but also beat them by a ridiculous margin. BMW was the former champ, and while its sales dropped by over 5% year over year, Tesla's sales grew by more than a whopping 40%.”

https://insideevs.com/news/652873/tesla-tops-bmw-us-luxury-c...

If you’re pummeling Toyota with a luxy model, the rest are just fluff.

I think the point is that electric cars the digital cameras of today.

Consumers are shifting to EVs faster than expected, and it is catching some car makers (e.g. Toyota) flat footed.

BMW is fine. They already have a purely EV platform and are selling something like 10 BEV models...

Who sold the most horses in 1908?

it will as gas car as time goes on. BMW could be okay for a while with his customers that are looking for that vintage gas smell, sound and feel.