There were groups that still tried, but they were all too weak. The cultural conservativism of the 80s had no real hold anymore, and the political correctness of the 90s was mostly a joke. People would make fun of their opponents, but everyone openly disagreed. You wouldn't be fired from your job, or banned from otherwise unrelated communities.
We really thought that the internet was going to keep making this better. Instead we ended up with the most restrictive and widespread regime that has existed in most of our lifetimes. Luckily that seems to be losing its hold, but the specific doctrine isn't really the point. The frustration is that we had something closer to the ideal, however imperfect, and completely lost it, and have almost an entire generation that has been taught to think that that's a good thing.