In many ways it is a "you had to be there" type of thing...
If you were around the internet when Rust was first being formed at Mozilla, understanding the history there and the transition of Mozilla from a pure tech company to a political organization is part of the story as well
I will say my first introduction to Rust was not as a programming lang, but was one of the many many many posts around the internet at the time where the founder and other core members were defending their CoC, and talking about how they were more focus on the "behavior" of developers than on the code, or technical merits of programming.
Rust has always been more about about controlling human behaviors (i.e politics) than it about controlling computers.