Creating fake meanings for old words doesn't make them real.
They even had to go through one level of indirection to make people believe what they made up.
They couldn't just say, watching digital copy witout paying for it is a theft because people would just laugh at them, no it's not.
They had to do a two step process through obsure old crime to confuse people. Using a digital copy without paying for it is piracy. And piracy is theft.
Consuming didgital content on your own terms has as much to do with theft as it has with actual piracy that got some resurgence around Africa in recent years.