The difference here is of course that VR/AR has been thriving already. Apple is late to the game as they are most of the time, but the reactions I have seen so far in YT/Twit comments are the amazed reactions of the tech illiterate general public, they don't care what it does, but it does have an Apple logo!
Apple is not bringing anything new to the table. No virtual objects, no 3d anything, just 2d planes showing video/photos which non-Apple VR/AR has had for the longest time.
This is just from the briefest search: https://www.vrdesktop.net/. Already exists and looks more fully featured than Apple's stuff.
Apple is a 1T company, the "richest and most technologically advanced company in the world", so why don't they act like it?
They do seem to have an impressive resolution on the thing, but only Apple can ask for 3.5k, no other headset bothers to have as high a resolution atm because they know consumers will balk at such a high price...
Apple's press release shows it as if some rando people are using the thing at home as if it's not going to be art studios, etc that buy the headset and a couple of hardcore Apple fans. No regular person is buying a 3.5k VR/AR set to look at a crappy 2d photo gallery app.
Other VR/AR software for existing headsets like the Vive/Oculus etc already do actual virtual objects/interaction as baseline and Apple couldn't even be bothered to include something like that for their press release. Because they don't need to, I suppose. People will eat it up anyway.