On one hand they claim they need to increase pricing to cover their costs, but on the other hand, if he offers (or threatens, according to Reddit) to remove all those costs, they consider it "blackmail" - meaning they're losing something if Apollo shuts down. So why can't they either buy the app or provide discounted API rates or some specialized payment schedule that derisks Apollo's costs instead of forcing a $50,000 bill on them in thirty days?