There's no hand to overplay here anymore - the app is shutting down, and the author made it clear that is the intention. While the verbiage could've been different, that doesn't really matter. In these kinds of conversations Reddit folks could've asked for clarification, not assume bad intent (which they did, but then misrepresented).

Apollo's leverage was "We help keep power users on your platform, and keep them happy." And, as it turns out, while their numbers are not necessarily large, they are also some of the loudest and with most influence (see how many subreddits joined the blackout). What the outcome of this will be is to be seen, but it's a very shortsighted take from Reddit, in my own humble opinion.