As someone who spends way too much time on reddit and would be their prime target audience: i have no idea why I'd sign up for reddit premium. Not a single feature i care about.

Reddit premium subscriber here — I use it because it hides ads, I get a lot of value from Reddit (and want to make that sustainable, if possible), and Premium gives me stickers I can award to comments occasionally in addition to upvotes.

I didn't even know Reddit Premium existed until this debacle started. I had assumed all their revenue came from ads and people buying awards.

I've been a premium member since the beginning because I believe in paying for access, but I just cancelled it.

As a person who's been paying for Apollo for a while and intended to continue, once it goes down, I will simply just stop using reddit.