Yeah, the conversation is so cringe. Why is he beating around the bush so much ? He wants to sell, shut down, or whatever for a $10M payout. It sounds easy to make that proposition. Instead, he uses terrible verbiage like, "go quiet, I'm joking, opportunity cost, Bob's your uncle, yada yada". Why is he so terrible at talking ? Nothing in the call resembles a sales pitch if he is actually trying to sell a product for $10M.