But also, dude just raise your prices. I read the whole announcement and truly don't understand why Apollo can't be $20/year. I don't know anybody who attributes a meaningful difference to $10/year and $20/year. I'm not a user but if I was faced with that type of price change and some language around needing to adjust pricing because Reddit is now charging for API access, I'd not give it a second thought.
It really really seems weird to want to die on this hill when you don't need to. Maybe it is the harbinger of the end for Reddit and we're just overdue. But I see no reason the founder of a popular Reddit reader couldn't secure some temporary funding to weather the transition, or simply negotiate a longer lead time rather than spending all the time in talks and ugly back and forth.