The users that don’t value the apollo experience enough to pay for it would switch to the reddit app, driving more ad revenue. The users that do value the Apollo experience would still keep providing their content to the platform, in addition to becoming paid, direct, subscribers.

This really seems like an amateur strategy.. kill the massively popular apps with ridiculous pricing and unfair timelines, and hope that the users of this massive community organizing tool you control don’t use it against you? Cut off (and piss off) a big segment of your power users in hopes that a sizable chunk of them move to the native app?