>Why piss off your userbase by trying to force them back to your inferior option when you could just buy the thing they've clearly shown they prefer and give it to them yourself?
Because Apollow doesnt bring in the revenue but Reddit's user hostile platform does.
The goal isnt to make the users happy or their preference, it is to make money.
If you run a restruant, and the restruant next door gives food away for free, of course diners will prefer it. The problem comes if the place next door is using your kitchen and supplies. Buying the restruant next door doesn't help your problem.