I don't know that 72% to 65% is comparable or slightly higher. That seems like a gap to me. And the fact that BMW ranked 10th last year isn't great.
Quality is famously subjective, that's why you'll never see it ranked in a way that everyone can agree on the way you can with reliability which is actually measurable.
But reliability is one of the markers that most people would use to judge quality. And we generally expect aircraft to go where we want them to without catastrophic failure, so I would think that an F18 is more reliable than a paper plane.