> > 2) People interested in blogging, who give up after less than a year due to lack of visibility (compared to Medium/Substack)
> You don’t think most people that post to the likes of Medium or Substack also give up quickly?
I think the parent meant "lack of visibility compared to Medium/Substack", not "give up after less than a year compared to [longer viability on] Medium/Substack". (If you, in turn, meant implicitly just to say "read Medium/Substack", then I think that fails on the "small, personal" criteria, and possibly also on "non-commercial".)