My normie friends who all have instagrams and tiktoks are not on reddit because it's full of "reddit people", and those people are... weird to them. They still make fun of me for being a "reddit guy" despite having deleted my account years ago. Reddit wants to go public, and I think they know that they have to shed that reputation if they're going to be successful with that. They must have known what a shitstorm these API changes would cause, so maybe it's all already priced in, and they're ok with a mass exodus and they have some horrible plan to appeal to the lowest common denominator. Of course, that would completely ruin reddit, but the point is to make money above all else.