I'm going to disagree. The old playbook is to empower users in unique ways that at the time feel almost forbidden and magical and to competently execute that.

You could claim all those avenues have been explored but I disagree there as well. The surrounding context and possibilities are always on the move so the underlying potential is always changing.

That's why say, YouTube, the 40th or so on-demand video company, which happened to launch when digital cameras and broadband internet were becoming widely used, was the first successful execution or why smartphones didn't take off until the rollout of 3G or, looking into the future, VR might finally take off at attempt 50 after some related thing changes.