Take a step back. What is social media achieving in its current state. If you only look at the shiny cat videos and dances and memes, that's not the purpose. The purpose is the mass collection of data.
If your only standard of "is working" is "it's what the majority uses", then yes, "it works". But do you really want that to be your standard? Just number of users, at any cost?
If you're competing against algorithms fine tuned to make people pretty much addicted, do you really want to play the same game? And is this mindset not fueled by ideology as well?
