Well, there's one product, one MVP, and a team of 8 full-timers... My biggest concern was the people, trying to find a situation that somewhat guarantees their short-term future and they can then go from there..
Also it is a job. People can get fired (impacted I mean) at any company. They weight it all up like any other job. Company is family never really existed.
You can keep people off balance enough that they don't have time to think about finding another job. That's what a 60+ hour work week is for, after all.