The appropriate canonical representation of a rotation is a unit-magnitude complex number z = exp iθ = cos θ + i sin θ, which has a planar orientation (whatever plane i is taken to represent; if you want to represent a 3D rotation you can replace i with an arbitrary unit bivector) but is unitless.
Such a rotation z can be thought of as the ratio of two vectors of the same magnitude: z = u / v satisfies zv = u, i.e. is the object by which you can multiply v on the left to obtain u. Whatever original units your vectors u and v had gets divided away.
This is similar to the way the "ten" in "scale by ten" is unitless, but if you take the logarithm you get "scale by 10 decibels" or "go up by 3 octaves and 3.9 semitones", which have the base of the logarithm as a kind of unit.