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0 pointscandiddevmike2y ago0 comments

Ad attribution is extremely difficult across any ad medium, especially while respecting user privacy.

You may see an online ad two weeks ago and buy the product today, how do you attribute that?

0 comments

You use promotional codes for attribution, then you have complete knowledge. So it's extremely easy, and a solved problem. No need for analytics, no need to infringe on privacy.

plorkyeran2y ago

I watch a youtube video and the youtuber shills me some product along with a promo code. A week later I decide to buy the product, but I don't remember what video had the ad or what the promo code was so I just don't bother with it. How are you going to attribute this sale to the youtuber?

carlosjobim2y ago

In those cases you can't attribute, but that's okay. With normal ads you have zero certainty of attribution.

8note2y ago

If you can figure out the attribution, I'd say you've infringed on privacy.

You know what the buyer was looking at

carlosjobim2y ago

That's not an infringement of privacy in any way. Likewise then you know what the buyer purchased, since you sold it to her.

And nobody is forced to use a discount code.

j / k navigate · click thread line to collapse

0 comments

carlosjobim2y ago

You use promotional codes for attribution, then you have complete knowledge. So it's extremely easy, and a solved problem. No need for analytics, no need to infringe on privacy.

plorkyeran2y ago

carlosjobim2y ago

In those cases you can't attribute, but that's okay. With normal ads you have zero certainty of attribution.

8note2y ago

If you can figure out the attribution, I'd say you've infringed on privacy.

You know what the buyer was looking at

carlosjobim2y ago

That's not an infringement of privacy in any way. Likewise then you know what the buyer purchased, since you sold it to her.

And nobody is forced to use a discount code.

j / k navigate · click thread line to collapse