Yes. You might be enjoying it due to deep seated nostalgia developed from Nintendo marketing to us as children.
I don't know why I play every Zelda game. I feel the compulsion to do so.
I didn't even like BOTW but I felt the need to beat it.
Look at people's obsession with Disney, the grown adults who go to disney like its their job have some sort of mental illness, why is it so hard to think that Nintendo didn't do something similar? They both market primarily to children, who have no concept of corporate mascots.