It's not even hype like we used to see in the build up to a big video game release.

It's just cargo culting and wishful thinking. People staring into the magic mirror, hoping it will clone their desires.

The phrase cargo culting or some meaningful equivalent should make a come back. Even after the 'great youtubening' of technical knowledge, it is easy to find people stuck in habituated imitation of tech skills and tech talk.

I love that people are interested, but cargo culting is no good water to drink from.