My take is that, for most non-tech people, this is their first experience directing a computer to perform a precise task - ie programming. They're accustomed to using applications, not having a hand in making them. Maybe they've used Excel before and felt a bit of this power. But ChatGPT allows them to dream up a novel idea and get the computer to execute it - something that feels like magic to non-tech folks but is rather pedestrian for most of us in tech.