The key thing for me is whether it's really a text focused app or they ruin it by trying to cross promote Instagram/Reels and turn it into a mindless time suck.
If they get the little details right, I see this as the only real competition to Twitter right now. After trying Mastodon for a few months, it's certainly not it.
Agreed. I think this succeeds or fails based on the ability to follow different kinds of things from users separately. If I can follow someone's Threads and not their Reels, I'd be glad to have such an easy migration path off of Twitter (I'm having a lot of fun on bluesky, but it's not ready). I'm not optimistic about that though, because you already can't choose to not follow reels separately from pictures.
I have a feeling it'll have the intellectual quality of the Instagram comment section, which is worse than the Facebook comment section, which is 10x worse than Twitter.
But I agree if there is heavy integration with the rest of Meta's products I'll be less happy.
