> However, it is not good at launching standalone apps either.
That's ok, and in many ways preferable and transparently communicated in many cases. They spin off an independent application, build an audience, figure out what features best convert and migrate those to the primary platform and transition the userbase over to it. Rinse and repeat.
It allows them to try, learn and refine in a sandboxed environment and bring the best over.
They often talk of this process in terms of their "experiments"