But at some point it got into the ballpark of two 10-15 second ads every 5 minutes even on the channels of people who explicitly asked not to turn on monetization because they're making educational content, often for kids and schools. The mobile app nags me with a "try premium" / "skip trial" popup 5 times per week. There are consistently small bugs in the user experience of the app.
Oh, and they're rich as God because they're also the people who own the operating system, browser, app store, and search engine I used to find all this stuff -- plus my email and my productivity software, all of which they will leverage to _squeeze_ every last bit the juice out of me as a user. They own all my data already. They own everything.
So, what is the "principled stand"? Enough is a goddamned enough! If they were just going to show some ads, it would be fine, but like every single parasitic horror show out there, they promised they'd be good and they cannot stop getting worse.
At the very least, I can choose not to pay them $12/month for the privilege.