> A vanity badge that's based on some effort, has a value equal to the effort required.

Completely false

Effort has no direct relationship to value in anything. See job wages for a few billion examples. There are high paying jobs that require little cumulative effort and little on-going effort. There are low paying jobs that require high cumulative effort and high on-going effort.

I think it's completely reasonable to describe the user-perceived degradation of a feature, regardless of its importance, for the purpose of benefit to the business and its profits, as "enshittification". Your opinion differs, but my opinion is not "false". I mean, believe what you want, but you're trying to invalidate my opinion by simply sharing your own, which I'm not sure has much purpose at all in a conversation.