The news media has gotten themselves stuck in a bad Nash equilibrium. Guilting indiviudals into paying wont change that. Systemic change is required.
They could always close the shop too.
"We need to keep the revenue coming in these changing times" is not a justification for descending deeper and deeper into immoral and anti-social behavior.
Not to mention, the way market economy works means that even if we'd all start paying for shitty pseudo-journalism today, the influx of money will not make them climb back out of the ethical/quality hole - it'll only validate getting worse as a growth model.