My point is that the value prop of this site isn’t federation, it “a social network for books.”
This could be marketed as a tool for virtual book clubs and communities. “Your book club, anywhere” kind of thing. This could be marketed as a tool for real world book clubs to use. There are thousands of book clubs who would probably love an easy to use tool for managing those clubs. Focusing on that aspect would be huge in my opinion. If the more tech astute want to “run their own instance,” that feature exists. Sort of like Wordpress for books — you have the Wordpress.com for those that just want to use the platform and the .org version for those that want to self-host as an example.
The ideological aspects are secondary assuming the goal is to grow and have a lot of people caring about this. A huge independent book community would be amazing. But this won’t get huge if normal people don’t have a reason to care.