I think those pop ups are the worst thing that ever happened to the web because they eliminated the moral authority that anyone had to say “it is user hostile to use pop ups”. Once the EU made it appear “required” and even “laudable” or “prosocial” there was no basis to say “you shouldn’t put this other popup in that will make users feel harassed”.

So now we get pages where the popups get in the way of the other popups.