I see Facebook locking you out (no great loss there) but I'm less convinced about Amazon or Netflix. They're not advertising-based businesses, so are not suffering with bots-consuming-ads problem.
Put another way, my site is unappealing to bots, and frankly I don't care about bot traffic, because I don't have ads. So I don't feel the need to support this server-side.
Equally Amazon makes money selling goods, not ads. They don't need to know if its human or bot, they just need a credit card. [1] Netflix is subscription based, again doesn't care if its a "trusted device" or not. They want you make sure their content is available not blocked because my TV is "untrusted".
Sure, you'll end up using Chrome to use Google properties. But I don't really see the incentive for the non-ad-based Web to bother implementing this.
[1] it won't move the needle for fraud, fraud is easily done via trusted devices.