> USB-C devices may optionally provide or consume bus power currents of 1.5 A and 3.0 A (at 5 V) in addition to baseline bus power provision; power sources can either advertise increased USB current through the configuration channel, or they can implement the full USB Power Delivery specification using both BMC-coded configuration line and legacy BFSK-coded VBUS line.
And further down:
> However, to connect a USB 2.0/1.1 device to a USB-C host, use of Rd[57] on the CC pins is required, as the source (host) will not supply VBUS until a connection is detected through the CC pins.
See: https://en.wikipedia.org/wiki/USB-C
As the device doesn't implement the full USB PD specs, it must advertise that it wants power through the CC (configuration channel) pins. This is part of the specifications and it must be properly implemented.