Tarsnap is a wonderful piece of software. You're paying for that.
That said, is the value of "Tarsnap" worth the price difference from "Borg+rsync.net"? (Or Restic, I've been meaning to look into Restic). I'm not so sure. These days I'm a customer of rsync.net, not of Tarsnap.
But I still firmly disagree with the "Colin's just exploiting the uninformed" angle.