Does knowing the name of something make you an expert? I am not sure, I think perhaps the definition of "expertise" at use in this paper is more precise and demands more. I am not familiar with this area of research, it appears to me that this paper draws on a well-understood meaning of "expertise", probably one that is established in one or several of the citations (or, perhaps, it is a contested definition even today).
That said - I think your intuition is a useful one - knowing something can enhance your enjoyment more than knowing nothing. I think this paper asks, can you know too much?
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