The people purchasing the top of the line, best in class Imperial refrigerator marketed toward postwar suburban families were not going to the small market nearby, they were going to a supermarket in their car to live the American Dream.

See the difference between the normal[1] and top of the line[2] friges.

[1]: https://www.automatice.org/cgi-bin/index.cgi?showdoc~1275~Fr...

[2]: https://www.automatice.org/cgi-bin/index.cgi?showdoc~1595~Fr...