This is sort of happening. Consumer "demand" is already showing IPv6-first usage in part because the (non-evil/braindead) consumer ISPs to avoid CGNAT scenarios have been moving to IPv6-first or IPv6-only with NAT64 gateways. This is especially the case in US mobile carriers who are generally some of the largest ISPs at this point by volume of US consumer traffic.

It's mostly the Enterprise level that has failed to get the message and is failing the IPv6 internet. Even just the examples in this article: It makes zero sense that GitHub still has no AAAA records (and is increasingly slow and lethargic on mobile carriers via NAT64 gateways; it is not just that their mobile app is only so-so, it's also their networking is slow). It makes zero sense that Docker put its AAAA records on weird secondary domains instead of their main domains.

Now that all of the major cloud providers are charging for IPv4 address space on a per-hour scale that might see reflection in bottom lines in IT budgets, maybe there will be a fire finally lit under Enterprises to consider using more and better IPv6.