Maybe because they replaced lots of social security features by private company insurances.
Health care and pensions cover hardly all your needs and need to be supplemented by private insurances.
They privatised or try to privatise essential services like postal services, telecommunications and railroads.
They got rid of government experts in favor of external private company "experts". In combination with construction contracts being put out to tender this leads to failures like the BER airport.
All these private companies weren't able to built and airport that complies with the building regulations. So they either aren't as effective as neoliberlism claims or they exploited the lack of governmental oversight to get more money.
Not to mention the millions politicians like Ursula vin der Leyen gave to companies like McKinsey to advise on the modernisations of the Armed Forces which lead to the opposite.
They are neoliberal, it's just isn't so easy to sell it to the people as something positive. That's why the SPD was needed to implement a wage raise killer like Hartz IV, because people thought of the SPD as a social party working for the workers.