The premise of our company is that most tools that aim to help users are actually annoying (even if they lead to sugar-high-rushes on engagement metrics).
We’ve all experienced pop-up hell on websites. CHECK OUT THIS NEW FEATURE followed by DO YOU HAVE FEEDBACK FOR US.
Some ways we're seeing people use these tour links:
(1) Embed them in empty state text. When users are first exploring, let them opt into a tour of the place. Like a welcome “Come on in” door mat that can talk.
(2) Create them for sales prospects “Hey, you know that feature you said you were super excited about: try it here” (nice thing about this vs. a standalone loom is that it gets them back in the product).
(3) Create “Help me” buttons on your most confusing pages that trigger the tour. Wait, you probably don’t have confusing pages. Ignore this one.
(4) Include them in your drip campaigns and changelog entries. “Show, don’t tell” — your 6th grade english teacher and me
