I guess I just view it as a really bad precedent to set. The government isn't doing this on the behalf of the general population, it is doing it on the behalf of greedy newstertainment hacks that want more money in a desperate attempt to save their outmoded lifestyle.
There's obviously some content the government should be involved with, like inciting violence. Usually that comes with a direct penalty to the government, in the form of a fine (the effectiveness of which is up for debate), not in the form of compelling speech AND paying a private org for the pleasure of doing it.
It's not justice, it's protectionism. Which is gross. Here in America we do similar shit, and it's just as gross here. We only have car dealerships at all due to protectionism, because it'd put them outta business if people could buy all the cars directly.