I worked at a startup that had <4 months of runway left and thought the best plan was to bring on a VP of Data Science because of their resume/history, in spite of the fact that we had no data to do science on and no customers for which to provide value via data science. That VP of Data Science turned out to be a person that didn't know how to do much more than, as the article said, "build and scale amazing teams".
The story ends as you'd expect, we all got laid off and the founder was shitty.