So it’s rent seeking for the original creator to post it for free and sell ads against it?
And what’s with this “original creator” language? Does that only apply to the author, or can the company that paid the author to create it sell it without being rent-seekers?
My point is: you called fb and news producers both rent seekers, and i don’t believe they both are unless you use a overly broad to the point of useless definition of rent-seeking.