Yes, that'd be ok. Yes, it'd be my fault.
"Hit piece" is a value judgement on the negative tone and bias of the article. Another possibility is a "puff piece" in High Times for example, extolling the virtues of the charity's newfound cause.
However, you've nearly constructed a strawman, because nobody would expect an LPFM charity to diversify into cannabis, yet nothing the WMF does is inconsistent with their mission from the start. They've simply expanded, globalized, and broadened in scope; that's the way I see it.